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Italy Photo Production (2019): Arena Swimwear Water Instinct...

Italy photo production

A new Italy photo production in Rome, presented by the photostudio Studio154 located in the middle of the eternal city.

On February 2019 ADB Agency from London, reached Elio Carchidi‘s Studio 154 to collaborate on the new race and competition swimwear campaign by Arena. Everything was arranged in the beautiful location of Daylight studioin Rome, managed by Studio 154. The studio is placed in a wonderful green area of the city, far from noise and traffic.

A lot of people was called to work on this shooting, two photographers and assistants, two make-up artist, Italy photo production staff, catering service when a break was needed, every detail was studied to make the work easy and enjoyable for everyone.

Italy photo production
Make-up session with Sarah

To present the campaign, Arena has chosen two of the greatest world record champions: Sarah Sjöström and Gregorio Paltrinieri. Each one had a personal shooting set and dedicated crew that guided and played with them to make the shooting fun.

Italy photo production
Laughing on set

A long list of professional equipment was used, including Flash Profoto D2 STUDIO, CANON 5D Mark IV digital camera, to ensure a high level of quality to every image, soft box and smoke machine to simulate the swimming pool environment, mostly, to make sure that the two world record champions, Sarah and Gregorio were feeling at home.

Working in a familiar situation alongside with a professional group of people and valid equipment is the key to have a perfect product and Studio 154 can provide each element for the equation.

Italy photo production
Working on shooting set

Feel free to visit our website and get in touch with us.

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Visit our Italian main site: https://studio154.it

Italy Photography Location Scouting. Photo, Film, TV Production House in Rome....

fashion catalogue shooting in italy, Capri island

Italy Photography Location Scouting for all photographer

Italy Photography Location Scouting
Some of our production jobs for international clients

Italy Photography Location Scouting

Italy is a nice place to visit for your vacation.

You can enjoy at sea or mountains, in the beach or lakes but… this country offers also a lot of jobs opportunities for photographers, video maker, artists, directors and who love beauty, arts and landscapes.

Studio154 is the best place for your photo and video production in Italy.

Studio154 is Photo, Film, TV Production House in Rome, a company that offers full service for agency, photographers, video makers coming from all over the world.

Over 18 years of experience to support people operating in photo and film shoots.

Photo, Film, TV Production House
Rome Locations: Fontana di Trevi (Trevi’s Fountain)

Our All Inclusive Services are exactly what you need to be free and to be full relaxed.

Italy Photography Location Scouting but not only…

  • Professional Photography Equipment to rent
  • Photo Studios to Hire (Daylight and Limbo)
  • Full Production Management
  • Photography Location Scouting
  • Budget Management
  • Scheduling
  • Multilingual Production
  • Contract Negotiations
  • Casting Actor Actress Models
  • Crew Assistants
  • Travel Coordination / Motion
  • Photo and Video Makers
  • Photo Digital Assistant
  • Permits and Insurance
  • Hair & Makeup Artists
  • Wardrobe and Prop Stylists
  • Set Designers
  • Special Effects Professionals
  • Animal Trainers
  • Baby Wranglers
  • Sports Coaches
  • Traffic Control Crew
  • Body Guards and Personal Security
  • Catering and Accommodation
  • Travel Itineraries
  • Ground Transportation and Logistic
  • Full Comprehensive Invoicing

Experiences in more than one production fields

  • Advertising
  • Aerial Photography
  • Cars
  • Celebrities
  • Editorials
  • International Production
  • Last Minute Productions
  • Library Shoots
  • Lifestyle Shoots
  • Long Range Planning Projects
  • Motion/Still Hybrids
  • Multi-Platform Projects
  • Travel Jobs

That’s where Studio154 comes in.

Depending on your production specs, we’ll scout the right location of the Rome city, or Italy Isles and country.

We’ll release a free quote for all rent or production requests the are always sent online negotiating the best rates for you.

Take a look on our latest best photo production studio in Italy, Tuscany, Sicily and Sardinia

Go to our main site (italian)

Fashion shooting for Jalouse Magazine in Rome – Behind the Scenes – Photographer Olivier...

Backstage Photo Shooting in Rome - Photographer Oliviero Toscani

PHOTO SHOOTING in ROME produced by Studio154 Professional Photography Services. PHOTO EQUIPMENT RENT, LOCAL SUPPORT and TECH STAFF.

Backstage Photo Shooting in Rome - Photographer Oliviero Toscani
 

Studio 154 organizes Oliviero Toscani’s photographic shooting in the center of Rome.

Toscani, well known commercial photographer, decided to shoot in the streets of Rome for the french fashion magazine “Jaluose”.
The whole shooting has been realized with the support, organization and equipment of Studio154 Production situated in Rome.

Backstage of the shooting:

Studio154 (www.studio154production.com) has the honor to work with one of the most important international photographer, Oliviero Toscani.

Toscani realized a new fashion editorial for a special number of the french magazine “Jalouse“ fully dedicated to italy. His intention was to shoot a model in front of the most popular monuments and locations in Rome and at the same time he gives a sense of abstraction from the surroundings putting a white photographic backdrop behind the model.

Photo Shooting in Rome with Oliviero Toscani

Fashion Shooting for Jalouse Magazine in Rome

 

The shooting has been made in the center of Roma, at least in ten different locations : Ponte degli Angeli, Castel Santangelo, Via della Conciliazione (San Pietro), Fontana di Trevi, Colosseo, Arco di Costantino, Piazza di Spagna, Piazza del Campidoglio e Fori Imperiali.

Since the time was short and we need to have all the pictures done in one day we scheduled all the day with the photographer planning in advance all the movements. We Provide a motor home for the make up of the model and a van with all the necessary permits to drive downtown Rome, to move fast all the photographer’s team.

Photo set in location, Rome

Photo shooting - Rome - Jalouse Magazine

 

Our photography assistants prepared the same set many times as they needed so they worked with battery charged equipment, easy to moove around. Here is the light equipment list chosen by the photographer:

– 1 Flash Speedlite TTl Canon;
– 1 Flash Pack Profoto Pro7b 1200watt;
– 1 boom arm;
– 1 backdrop stand kit.

The Speedlite Flash are small, fast and works best in tandem with Canon EOS digital cameras to deliver great exposures and automatic balanced fill-in flash.

Profoto Pro7b are the battery flash most used in the photographic world for outside location. They are made of a battery flash pack up to 1200watt, where you can connect up to 2 flash stropes that you can control separately. They are compact, fast and work with replaceable batteries up to 200 and 800 photos lasting.

Fashion Shooting in Rome

Photo shooting at Fontana di trevi

 

The Photographer used the new digital camera Canon 5D Mark III, with a 22MP sensor and full HD recording. This camera is the second evolution of the new generation cameras Canon 5D, better longer life and versatile of the last years.

Fashion Photographer in Rome

Fashion Shooting in Rome

 

After a wonderful sun day in the best location in Rome, we finished everything, shooting the last picture in front of the San Pietro Basilica after the sunset.

Photographer Oliviero Toscani in Rome

Fashion Catalogue in Capri Island, Italy – Backstage – Production Services and Photo Equipment R...

Photo shooting in Capri, Italy, for Hitch Hiker Fashion Catalogue

PRODUCTION SERVICES and PHOTO EQUIPMENT RENT in Capri, Italy. TECH STAFF and LOCAL ORGANIZATION by Studio154 Professional Photography Services

Photo shooting in Capri, Italy, for Hitch Hiker Fashion Catalogue

Studio154 Production organizes another photo shooting in Capri Island, Italy

The Photographer Kirk Edwards take the images of the summer catalogue for the child fashion brand Hitch-Hiker.
The entire Photo Service has been organized with the support, organization, personnel and photographic equipment by Studio154 Production based in Rome, Italy.

 

BACKSTAGE of the photo shooting:

Studio154 Production ( www.studio154production.com ) was hired by Monnalisa and its brand Hitch-Hiker to organize a new photo shooting in the amazing Capri island.

The photographer was Kirk Edwards, a young and skilled american photographer specialized in fashion and commercial photography, decided to work on some locations in the island and on a boat.

Portable Battery Flash Light equipment in Capri

Photo Backstage Hitch - Hiker Child Fashion Catalogue in Capri Island

 

As usual, when you work on particular locations, such as a small island, you have to choose the right  photographic equipment. The weather is always beautifull so some light battery flash set is often enought to light the model and be free to move around everywhere easily.

The streets of the island are very narrow and not all areas are accessible by car so easily transportable photo grear are absolutely required.

The Studio154 Production’s Assistants have setted up the photo set with battery powered flash light systems by Profoto:

– 2 Pro7b by 1200watt Profoto flash packs;
– 2 Profoto flash 1200watt strobes;
– 1 Profoto Softbox;
– 1 Octabank;
– Frames and diffusion cards.

One of the fashion catalogue shot in Capri for Hitch-Hike

Child Fashion Catalogue in Capri shot Island

 

Profoto Pro7b flashes are an amazing battery flash system allowding you to carry everywhere a considerable light power 1200watt. You don’t need any power supply because they work with replaceable batteries. They are perfect on location photoshooting!

The photographer used a Canon 5D Mark III, amazing 22 Million Pixels sensor digital camera, and a Phase One P40+ digital back on Hasselblad Camera.

Fashion styling and make up in Capri, Italy

Fashion catalogue shooting in italy, Capri island

 

The Digital Assistant received on his Apple Mac Book Pro 15″  laptop the images just shot by Kirk. So while the photographer was shooting, the images were processed by  Capture One software.

A lightweight tripod with computer case is avery usefull “on location” digital workstation that allows the digital tech to work and move easily.
Viewing photos in real-time allows the photographer to make a first selection of images, controll the correct exposure and focus of the images, make color adjustment on one or more of the pictures he had just taken.

Fashion photo shooting Adv Campaign in Italy

Photo set in Capri Island italy

 

Take a look at the Backstage Video of the Spring Summer 2013 Children fashion Catalogue from Hitch-Hiker:


The island of Capri is a dream… We worked hard but always pleased by the beautyfull lanscape and the great waether condition. The crew was awesome and the child models really funny.

The photographer shooting pictures in the streets of Capri

Roberto Cavalli Parfum Photo and Video Advertising Campaign – Backstage – Photo Equipmen...

Fashion shooting in Italy, Equipment rent and production services in Capri

PRODUCTION SERVICES and PHOTO EQUIPMENT RENT in Rome, Italy. TECH STAFF and LOCAL ORGANIZATION by Italy Professional Photography Services

Fashion shooting in Italy, Equipment rent and production services in Capri

 

Studio154 Production organizes a photo shooting in Rome – Italy, for Roberto Cavalli, with Elisa Sednaoui

Steven Klein, the photographer of Madonna, Tom Ford, Dolce & Gabbana and Versace creates the images to launch the new Roberto Cavalli parfum.
All photographs have been made, with the organization, assistance and photographic equipment of Studio154 Production Services, in the enchanting surroundings of the Castle of Tor Crescenza – Rome.

 

BACKSTAGE of the photo shooting:

The famous fashion photographer Steven Klein arrived in Rome for shooting the top model Elisa Sednaoui for the new Roberto Cavalli fragrance advertising campaign!

Steven, shot pictures for most of the best fashion brands such as Versace, Dolce & Gabbana, Calvin Klein, Alexander McQueen, Gucci and Yves Saint Laurent, but is also the official photographer of stars like Madonna, Brad Pitt, Angelina Jolie and Lady Gaga.

The photo shooting took place in the Tor Crescenza Castle in Rome, in the night time. The preparation of the location and of the set involved two days of work.

The organization has been treated in detail. The staff of the photographer, including photo assistants who came from U.S. and our photographic assistants arrived to 9 people.

Photo Shooting Backstage - Roberto Cavalli new fragrance Advertising

Photo Shooting Backstage - Roberto Cavalli new fragrance Advertising

 

The photo shooting took place in the Tor Crescenza Castle in Rome, in the night time. The preparation of the location and of the set involved two days of work.

The organization has been treated in detail. The staff of the photographer, including assistants who came especially from America and our photographic assistants arrived to 9 people.

We set up two mobile units with Magliner carts, powerful computers Apple Mac Pro and Cinema Display HD 23′ for processing the images. In addition, the photographer had beside him a third monitor where he can view images while was shooting .

Photo Shooting Backstage - Roberto Cavalli new fragrance Advertising

Photo Shooting Backstage - Roberto Cavalli new fragrance Advertising

 

We spent the first day studing the different views of the castle to define what would be the background for the images of the campaign the next evening.

The light set were quite complex, made up of 8 light points. The primary light was made up of two Briese flash lights with big silver umbrellas diffused with large diffusion gels. Then Profoto Pro7a flash lights on c-stands and giraffe (boom arm) lighted the model and the location.

We could not use the castle power main so we brought a van with electric motor generator to provide more than 35kw needed to power computers and flash lights.

Photo Shooting Backstage - Roberto Cavalli new fragrance Advertising

 

The photos were taken with Canon 1D Mark III and Phase One P40+ Digital Back with Hasselblad H2 Camera. These are the most demanded digital cameras by photographers around the world. Speed, quality and reliability are the key words that lead to this choice.

The Hasselblad camera uses autofocus HC series lens and the Phase One P40 + 40Mp digital back is fast, ready to use and provides images of exceptional quality. Besides the Canon camera allow greater speed for moving shots.

Photo Shooting Backstage - Roberto Cavalli Advertising

Photo Shooting Backstage - Roberto Cavalli Advertising

 

In the end, the castle entrance was chosen as the final location of the photo set. In the hall we have set up different backlights, the atmosphere was rarefied with powerful smoke machines and lanterns of the drawbridge were replaced with flash lights. Two powerfull flashes diffused with Octa Umbrellas and plastic diffusion gels were used as main light and one of the assistants followed the photographer with another small octa held by hand.

We set up a gazebo that housed one of the digital stations at the end of the bridge. While the photographer was shooting, the pictures came to the computer via long cables and were immediately acquired and processed. The digital assistant viewing photos gave real-time indications to the other photo assistants and the photographer using walkie talkie.

We worked hard, made many changes to the program and also some unexpected happened too, but it was a real pleasure give a great contribution to the realization of this photo shooting!

 
Take a look to the Roberto Cavalli video commercial shot during the photoshooting: